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Christmas is getting closer and if you haven’t already, you might want to start thinking about Christmas campaigns for your brand!
Campaigns are a great way to:
- Increase your fan base
- Drive traffic to your website and blogs
- Build brand awareness
- Build your email or mailing list
- Gather data
Here are some campaign ideas centered on the idea of ’12 days of Christmas’ to get you thinking about what you could do!
1. 12 days of discounts
There are plenty of Apps available that can distribute coupons or vouchers within social networks for your brand. It’s a great way to drive traffic to your website and increase sales.
2. 12 days of giveaways
We all love something free! Think about giving a product or service away for 12 days. For example, on Twitter, you could ask followers to retweet an image or you could ask them to tweet you with a specified hashtag for a chance to win something.
B2B companies can also use this idea by giving away advice, or tips for 12 days. This can be done through blogs, Facebook, Twitter, or even submitting Ebooks on Pinterest.
3. 12 days of competitions
Competitions are a great way to engage your audience and build a community around your brand. There are a range of competition formats including picture competitions, caption competitions, quizzes, video competitions, poem competitions, the list goes on! Sparkle them up with a Christmas theme!
There are plenty of platforms to host competitions; analyse what you’re doing and pick the best one for your campaign!
4. 12 days of sweepstakes
Sweepstakes are a great way to capture data. You can custom design forms to capture the data you need (email addresses, age groups, gender etc). Make sure the prize for entering the sweepstake is worthwhile or you might find it difficult to get the public to take part. You could join up with another company to offer a prize; this will increase engagement and awareness of the campaign. Have a look at current sweepstakes on Facebook to help you with ideas and formats.
Simplicity is key. You can come up with the most fantastic fun campaign but if it involves a lot of effort for a small prize, it will be hard to get the public to interact and engage with your campaign.
Hope this gets you thinking!
If you need a hand setting up a campaign or not sure how to do one, just give us a call or email, we’re happy to help.