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Company: Schwarzkopf Professional
Industry: Hairdressing and hair care
Market Share: Schwarzkopf Professional is a global company that provides products, styles, and innovations to salons worldwide.
The Scenario: Schwarzkopf Professional had an exciting new app and wanted to create buzz around its launch, but were unsure how to set themselves apart from their competitors.
The Solution: As we had worked with Schwarzkopf Professional to design the initial App, we had a clear vision of the branding and message the animation needed. Using a combination of Softimage xsi, Adobe after effects + plugins, Creative Borders successfully created a high-end, dynamic 3D animation with a strong call to action.
The animation’s initial use was to promote the new Essential Looks App to brand managers and content teams internally. However, Schwarzkopf Professional liked the animation so much that it was included in their Berlin Fashion Show, an international event that had more than 100,000 real time online viewers, and was attended by leading salon professionals from around the world.
To discuss how we can create animation that takes your brand to the next level, contact us today!