E: email@example.com T: 01392 690072
Company: Expats Radio
Industry: Radio and Communication
Market Share: Expats Radio is the leading radio station for ex-patriots and individuals looking to move abroad, and has a worldwide audience.
The Scenario: Expats Radio needed a new website, but were comfortable with their current CMS, Drupal. While they were happy how the site operated on a functional level, it needed to be redesigned and optimsed for search engines.
The Solution: Since Expats Radio was experienced operating Drupal, we made the decision to keep it as their CMS and upgrade it from Drupal 6 to 7. One of the benefits of this was the mediafront module, which creates dynamic playlists for users based on date, popularity and taxonomy/tagging—essential for a radio station’s website!
We also implemented a responsive design for the site, tailoring its layout to users on smartphone, tablet and other mobile devices. The CMS upgrades also allowed us to integrate it with Amazon S3 CDN. This lowered the content load time for users worldwide, directly increasing the amount of American visitors to the site by 70%!
Our redesign ensured the site reflected the current branding of Expatsradio. The result of which is a clean, concise design that is user friendly and representative of the company.
With the relaunch of the site, we saw an opportunity to increase seo. The Creative Borders team worked with Expats Radio to get some easy wins for the site, including utilizing alt and title tag descriptions, and customizing page titles and urls.
Our relationship with Expatsradio is on-going,and we continue provide a large amount of support as the site develops and evolves to showcase more unique and original content.
To see the work we did on the Expatsradio web site, click here.
To discuss how Creative Borders can help your website achieve its maximum potential, call us today!