E: email@example.com T: 01392 690072
Company: Schwarzkopf Professional
Industry: Hairdressing and hair care
Market Share: Schwarzkopf Professional is one of leading hairdressing companies in the world that has provided products, styles, and innovations to salons worldwide for over 100 years.
It was in 1898 that Hans Schwarzkopf; a qualified chemist, was inspired to create better solutions for hair. He opened a small drug store in Berlin and by 1904 his shampoo was being distributed internationally.
Today, Schwarzkopf represents one of the most exciting hairdressing companies in the world, with innovative products, outstanding quality and fashion forward inspired collections.
The Scenario: For many years, Schwarzkopf Professional has produced a semi-annual ‘Trend Report’ that combines and synthesizes the catwalk trends from Paris, London, New York, and Milan. The “Trend Report’ breaks down the catwalk into four key trends for the season, and tells salons the current hair trends, make-up styles, accessories and the overall catwalk looks. It is a major component of Schwarzkopf Professional’s branding, and was traditionally released in a hardcopy and desktop version. Creative Borders was asked to take the Trend Report to the next level by designing an interactive iPad app, a first for SKP.
The Solution: Understanding the importance of The Trend Report to SKP’s branding, and that SKP had never designed an app before, it was important to us that SKP was comfortable with the process from beginning to end. We worked with SKP internal stakeholders to create a dynamic, customizable app that allows their customers to access content easily and quickly on their iPad. In addition, we located fashion bloggers, and worked with them to populate the app with relevant and timely original content. The result of our efforts is an app that gives subscribers a reason to regularly check for updated content, store their notes and ideas, and to engage daily with the Schwarzkopf brand.
As the app grows, we have exciting developments lined up. Want to see what we have created so far? Head over here to download the app.
To discuss how Creative Borders can manage your content process for an app you’d like to develop, or project manage app development from start to finish, email us now – We’d love to chat with you!