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Company: Schwarzkopf Professional
Industry: Hairdressing and Hair Care
Market Share: Schwarzkopf Professional is a leading international hair care brand, used by salon professionals world wide.
The company first formed in 1898 and since then, has grown to be one of the most inspirational hairdressing companies in the world. The Schwarzkopf brand is reconsied globally and we're proud to be one of their prefered suppliers.
The Scenario: The Trend Report is a biannual digital and hardcopy document that outlines the most important trends for the season to an audience of tens of thousands. It is one of the most important documents Schwarzkopf Professional produces, and is seen as a one of the prestige pieces of their brand.
Trends are evaluated from the major catwalk shows around the world: London, Paris, Milan and New York. Schwarzkopf Professional approached Creative Borders to help cull the images from the shows (more than tens of thousands) and identify four key catwalk trends, dividing into subcategories of hair, makeup, clothing and accessories.
The Solution: Creative Borders worked with key internal stakeholders at Schwarzkopf to identify the season’s essential catwalk trends. Out of thousands, we selected 8 photos for each trend, two per sub category. From there we wrote text to summarise each trend, as well as descriptions of each trend’s sub-category (hair, makeup, clothing and accessories).
From there, our descriptions and the corresponding images, were compiled into the hardcopy book, desktop site, and Essential Looks App (which we created and maintain).
The images we helped to select, and the copy we wrote are seen by tens of thousands of hair care professionals. To find out how we can help develop your brand digitally, and elevate your company, contact us now!