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‘Social Media’ - Love it or hate it, it’s here to stay. Creative Borders is here to help you navigate the murky waters, and develop a Social Media strategy that gets results and works.
Social Media, Traffic and SEO: Statistics show that social media is proving to be one of the top channels that divert traffic from your company’s website. Rather than fighting this, we encourage our clients to embrace the power of social media. We recommend that clients produce and publish content on their social media channel that encourages followers to click the link and go to their website, in turn, increasing sales. For instance, Pinterest, a platform launched a few years ago, has proved a vital tool for many retail brands by driving traffic to their websites, increasing sales by over 400%.
Social media accounts and content now appear on Google results, therefore, the more ‘talk’ your company has on social media, the more likely you will appear in search results. Thus increasing your SEO and overall brand presence.
Social Media and Awareness: In this day and age it is not enough to just have a website, in order to stay competitive, you must have a social media presence too.
Research has shown that consumers now turn to platforms such as Twitter, Pinterest and Facebook to get the information they want. This can include customer service feedback, product enquiries, participating in contests or keeping up to date on company news.
Being active on Social Media will:
- Encourage followers to visit your website, in turn, increasing sales
- Encourage followers to share news stories and posts – increasing awareness
- Showcase testimonials from satisfied customers
- Keep your brand competitive
- Allow you to monitor what is said about your brand, and respond to comments quickly
- Provide general advertising and marketing
Social Media and Competitions: The growth of competitions on social media networks has increased tremendously in the past few years. Competitions create awareness of you brand and to drive traffic (and revenue) to your site. No matter the size of your company, we can create a social media competition that works within your budget, and gets the results you need.
There are numerous social media competition methods, including sweepstakes, photo competitions, vouchers, video competitions, polls and instant wins. We’ll work closely with you to determine the best type of competition to use, and monitor client engagement throughout the entire process.
At Creative Borders, we have plenty of experience and extensive knowledge in running social media competitions for various companies at different budgetary levels. From simple sweepstakes to more complex contests, we know how to get you maximum return on investment.
Each social media platform comes with its own rules and regulations. We can help you decide which platform is best suited for you, and advise you on how to ensure your competition is in compliance with the platform’s rules and regulations.
No matter the level of involvement you’d like, Creative Borders can help you achieve maximum results from your social media competitions. Contact us today to find out how.